Amazonia Brasil: NYC 2008, a CSR Program by Alcoa Inc.

"Alcoa, along with The Alcoa Foundation and IBM, are sponsoring this Amazônia Brasil exhibit in New York this year. “This spring, lush green trees from the banks of the Amazon River will flourish alongside the Hudson River; shamans may be seen on the subway; and third and sixth grade students will be transported to the heart of the rainforests without leaving their classrooms. Amazônia Brasil, a citywide event of exhibits and workshops that seeks to bring models of sustainable living from the Amazon and present a contemporary vision of the region. Spanning more than two million square miles, the Brazilian Amazon contains plants, animals and forests that human eyes have never seen. While 83 percent of the region has been preserved, is has been drastically affected by deforestation almost every year since 1998. As climate change has become a reality, the Brazilian Amazon holds an important key to the world’s future: its ability to regulate the earth’s climate. Amazônia Brasil offers interactive exhibits and seminars for all ages in three primary locations that are within walking distance of each other. One of the main objectives of the exhibition is to bring direct benefits to Amazon communities, which are the real guardians of the forest, and to value those initiatives in sustained development that already exist. It also wants to make people aware of the urgency of conserving the Amazon for regulating climate and for the future of the planet." -Alcoa

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