Boxtops for Education, a CSR Program by General Mills, Inc.

"General Mills' largest initiative, Box Tops for Education, has provided over $250 million to America's schools since its inception. At last count, more than 90,000 K-8 schools were enrolled in the Box Tops for Education program — and over 24 million households clip Box Tops to help earn money for their schools. Box Tops for Education is unique, allowing schools to decide what items to buy with the funds they receive from the program. From field trips to computers to new furnaces, schools are able to purchase what the children in their school need."

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