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Friday, February 10, 2012
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Campaign to Disarm Children, a CSR Program by ABRIL group


The Abril group put together a campaign called Campaign to Disarm Children. This idea is to trade toy weapons and guns for children reading material. According the the website, "The first cities which implemented the campaign were: Barueri and Taboão da Serra, in 2001."
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ABRIL group (2009). Campaign to Disarm Children. Retrieved March 25th, 2009 from http://www.abril.com.br/in/citzenship/cont_ing_52002.shtml

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