Change One Thing, a CSR Program by Alliance Boots GmbH

This program focuses on encouraging its customers to stick to their New Years' resolutions. These resolutions focus on health-related issues such as quitting smoking and losing weight. In January 2008, the company launched a Web site for students and teachers to use to encourage students to live a healthy lifestyle. Research concluded that 97% of the teachers who used the site found it helpful to help their students in addressing health issues.

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