Drink2Wear, a CSR Program by The Coca-Cola Company

"In 2007, Coca-Cola invested in designing and producing the Drink2Wear fashion apparel made from recycled plastic bottles. The Drink2Wear T-shirts are made from a blend of recycled plastic bottles and cotton and feature playful slogans such as Make Your Plastic Fantastic and Rehash Your Trash. It launched a sustainable fashion line of apparel and consumer products at the newly opened World of Coca-Cola in Atlanta, Georgia.
After sales success in the Coca-Cola online store and at the World of Coca-Cola, and significant popularity among our associates, it began marketing the T-shirts to our customers.
In 2008, the company expanded product portfolio to include totes, loungewear and caps. Distribution also increased, and it has launched products in more than 1,500 stores throughout the United States. The apparel and accessories, as well as the designs and messages on the product, are intended to promote recycling and eco-friendly food and clothing. To date, it has sold more than 1 million products, resulting in more than $15 million in retail sales, and the company is reusing and diverting more than 5 million PET bottles from our waste stream."

Rate this Program

Rate now:   1 2 3 4 5 Select

Review this Program Share your thoughts and experiences with this CSR program. Please be polite and adhere to our terms of service. Name: Email: Show my email Title: Text:

<< Start < Prev Next > End >>

<< Start < Prev Next > End >>