Hairdressers Against AIDS, a CSR Program by L'Oréal

"In 2007, the Foundation decided to boost the work of the L’Oréal “Hairdressers Against AIDS” programme, launched in partnership with UNESCO in 2005. This preventative education programme promotes awareness of the HIV virus through the regular training we provide to our global network of 2.5 million hairdressers at training academies, salons or professional events. These hairdressers can then pass on their knowledge of AIDS-related risks and means of protection to customers at their salons, which are centres for the exchange of ideas and dialogue all over the world.
Initiated in South Africa by the SoftSheen·Carson brand, which offers its employees and their families a comprehensive HIV education and prevention service, including an anonymous HIV test and anti-retroviral therapy, the “Hairdressers Against AIDS” programme has since been extended to more than 200,000 hairdressers in 24 African countries. In May 2006, L’Oréal received the Professional Excellence Award from the Global Business Coalition on HIV/AIDS (GBC) for directing its key training expertise towards the fight against AIDS through this project."

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