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Iwas Dengue Program, a CSR Program by SC Johnson & Son, Inc.
"Like malaria, dengue fever is a very dangerous mosquito-borne disease and a major international public health concern. Experts estimate that 2.5 billion people are now at risk from dengue. In fact, the World Health Organization currently estimates there may be 50 million cases of dengue infection every year. As an example, the company's annual Iwas Dengue campaign in the Philippines reaches more than a hundred thousand households each year — the largest, most recognizable public service program in the country. Now in our seventh year, the Iwas Dengue program has thee key elements: free spraying in areas experiencing an outbreak, insect repellent sampling, and distribution of educational materials through the country."
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Reference
SC Johnson & Son, Inc. (2008). Iwas Dengue Program. Retrieved October 2nd, 2008 from http://scjohnson.com/environment/preventing_4.asp
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