Look Good… Feel Better, a CSR Program by L'Oréal

"Look Good… Feel Better is a programme that originated in the United States to help women offset appearance-related changes from cancer treatment. In 1989, a cancer specialist called on the American Association of Cosmetic Industries on behalf of one of his patients suffering from cancer and badly affected by the physical damage caused by her treatment. The young woman regained a thirst for life and the courage to fight her cancer. The result was this industry programme for women who have undergone cancer treatment: it is now active in 19 countries. The programme consists of non-medical workshops held in hospitals, which teach the women to cope with some of the side effects of chemotherapy through a 12-step skincare and makeup lesson. L’Oréal is one of the drivers behind this worthy venture with many of the group’s brands participating in every country where the programme exists, notably in France where the programme is called La Vie de plus belle."

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