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Maersk Green, a CSR Program by A.P. Moller - Maersk Group
In the A.P. Moller - Maersk Group, the environmental strategic ambition is to pursue energy efficiency in its daily operations, across all business units and in the business opportunities it seeks. This implies utilization of natural resources in the best possible manner with the least impact on the environment. The strategy is named Eco-Efficiency.
The Group environmental strategy defines the scope and “borders” within which all environmental strategic articulations, actions and organizational behavior will have to be framed. Maersk constantly aims to improve resource productivity in respect to energy, water and material. The strategy aims to go beyond compliance in order to build competitive advantage. The company uses a systematic approach to identify potentials for more efficient use of resources, lower emissions and optimizing cost.
Maersk has a long tradition of using innovation to drive progress with environmental benefits as a pursued consequence. This has positioned the company at the forefront when it comes to technological breakthroughs in a number of business areas.
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Reference
A.P. Moller - Maersk Group (2009). Maersk Green. Retrieved March 26th, 2009 from http://about.maersk.com/en/CorporateCitizenship/Pages/MaerskEnvironment.aspx
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