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Thursday, February 09, 2012
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Nike Foundation, a CSR Program by NIKE, Inc.


"The Nike Foundation in 2005 began investing in adolescent girls as powerful agents of change in the developing world. This focus emerged from the company’s desire to support the world’s developing countries, recognizing the benefits that both Nike’s business and consumers derive from emerging economies. Funded by Nike, Inc. the Foundation leverages the brand’s drive for innovation and positive change, and its ability to inspire both. We believe that when girls receive support and realize opportunity for their futures, they can become an unexpected and powerful force in transforming their families, communities and the world." (The program Web site).
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Reference

NIKE, Inc. (2008). Nike Foundation. Retrieved October 18th, 2008 from http://www.nikefoundation.org/

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